Top 10 Examples of Gamification
Learn about the organizations that have implemented Gamification
Organizations have accepted Gamification with open arms and earning huge profits from it. A term which seemed skeptical has ensured organizations a learning culture that is both engaging and fun. Here are some of the examples where companies have implemented Gamification and are reaping huge benefits from it. Read on!
1. Envirotech Instruments
A leader in the field of Environment Monitoring, used gamification of content to train its customers on a product setup. An interesting story where a 2-min game saved the company more than 800+ service man-hours annually.
The leading technology service provider company was looking to reduce its onboarding time for new hires. They wanted to achieve their readiness quicker and reduce the training time. By using Gamification for their New Hire Training they reduced the onboarding training time from 10-days to zero!
Domino’s needed to get their new employees up to speed on their menu. AllenComm created a gamified mini-course to help new employees quickly and accurately learn how to top all of the delicious pizzas that they get at Domino’s.
By turning the pizza-making process into a web-based course with many gaming elements (points, achievements, levels), they made the learning process fun and long-lasting. They also created printable on-the-job resources to reinforce the web-based training to make sure employees would have all the information they need to be confident and do a great job.
4. U.S. Army- America’s Army Proving Grounds
The U.S. Army gamified its recruitment process with the game America’s Army Proving Grounds that simulates the experience of being an actual army recruit. The game was developed with a very clear business goal that of increasing the number of recruits in the army. The game has created simulation of wartime scenarios that gives the applicant a real feel of what is expected out of them.
5. PwC- Multipoly Next
Another great example of recruitment gamification is PwC’s Multipoly Next. It is a 12-day long, virtual simulation of being a PwC employee. Each player is given various missions that include tasks like joining the online community, negotiating with a mock-client, and product training classes, etc. When a mission is completed, the player receives points and is a step closer to being offered a job.
6. Cisco - Knowledge Guru
In January 2013, Cisco added Knowledge Guru to their Cisco Sales Associate Training Program (CSAP) based on participant feedback that they needed greater support in mastering the content and retaining it.
They used the games platform for various modules in their Cisco Sales Associate Program where before they can work with the customers, new associates had to obtain deep knowledge of CISCO's architectures and technologies. This fits best with the advantage of using Gamification - make virtual mistakes, learn from them before making actual mistakes and letting the company run huge losses!
7. SAP- Roadwarrior
SAP used the game Roadwarrior to train its sales staff. Roadwarrior was developed by Salesforce to train sales representatives through simulated meetings with customers on how a customer needs to be answered based on their specific needs.
Through the process of answering simulated customers, the sales representatives wins badges and earns points, or loses them when they request life-lines. There are many levels to be unlocked on cross-technology matters and representatives can challenge other colleagues to match their accomplishments.
8. KPMG- Revelian Theme Park Hero
KPMG too gamified their recruitment process with the help of the Australia-developed Revelian Theme Park Hero, a 10-minutes online game that helped them find 400 new hires from 10,000 applicants by testing their problem-solving skills, decision-making skills, prioritization and strategy skills, mental agility, attention to detail, spatial ability and numerical capability.
MindTickle designed a gamified learning platform that transformed the existing new hire orientation content into an interactive learning module. The team presented the new hire orientation material in many interactive ways such as company’s history videos, business overview presentations, policy documents, and employee handbook into its learning platform.
The onboarding content was presented in the theme of a board game wherein the new hires had to move around a map and consume the company information and take quizzes at each pit stop on the map.
10. Deloitte - Badgeville
Deloitte turned to gamification when they had to come up with an innovative way to keep their top level executives engaged in their learning management system. They decided to employ the Behavior Platform Company called Badgeville to introduce some game mechanics throughout the DLA website to drive desired user behavior and to increase engagement. Deloitte adopted three game mechanics to help measure, surface, and reward engagement to executives.
The first was rank and rewards. As executives interacted with DLA content and preformed high-value behaviors, they earned points and achievements to showcase on their profiles.
The second game mechanic was the use of missions. DLA designed missions as sets of achievements and challenges to keep executives on track to complete their courses and monthly learning goals.
The third element was leaderboards. Based on their level of engagement in DLA’s twelve development areas, executives could compete to become experts on different topics.
Further Reading On Gamification
1. Basics of Gamification- Get introduced to all things that make up gamification- right from gamification definition to the 7 key gamification elements that make the gamification experience enchanting and engaging.
2. Different Types of Gamification and Choosing the Correct Strategy- Both the terms-gamification and serious games are used interchangeably, but they are different. Learn what the difference between them is, what are their characteristics, and when should they be used.
3. Benefits of Gamification over E-learning- Get introduced to the TOP 10 reasons why training leaders are vouching for Gamification over e-learning.
4. Top 7 Key Gamification Elements and Employee Motivation- Do the 7 key gamification elements motivate learners in any way? Read what the research on motivation says.
5. Gamification Elements-Motivation-Psychological Perspective- What do the books of psychology say about motivation? How does this relate to our 7 gamification elements? Read to know the answer.
6. When to Use Gamification? Is gamification the magical elixir? Is it the solution to all the problems? Maybe not! Read the 4 situations that warrant the use of gamification.
7. How to Design a Successful Gamification Experience? What are the TOP 4 often overlooked gamification techniques that can make or break your gamification experience? Get the answer here to design an engaging gamification experience.
8. Implementing Successful Gamification Program- Get introduced to the “5-Step Method” of ensuring a successful gamification training campaign in your organization. Learn how to deliver right from planning, communicating, strategic partnership, to claiming success.