Creativity in context of business means
• To come up with ideas that can impact the bottom line, improve the process, reduce turnaround time, increase customer satisfaction, increase sales, or reduce costs
• To come up with out of the box approach to solve a problem/approach a situation
• To come up with more options and ways of doing things
Dr Edward Debono‘s work in this field has shown that creativity can be learnt by use of creative thinking tools of lateral thinking and more.